The New Stuff

WordPress

WordPress Comments and SEO : The Truth


 

WordPress Comments and SEO

The comment section on your WordPress posts does matter for SEO. A good comments section can make your site more interesting and, in the best cases, your users will increase the quality of your content by offering intelligent comments. Sometimes, they’ll even include links that enhance the usefulness of your posts for readers and that can be a very good thing. Not only are they making your site more useful, they’re also allowing you to skip the work of finding more links to include!

Managing Your Comments

On most premium wordpress themes, there will be features built into the admin panel that allow you to control how your contents are handled. Make sure you set this up so that you have to approve all comments before they are posted. Not doing so is inviting spammers and trolls into your comments section. Either of these nuisances can lower the quality of your site very quickly and end up driving your visitors away.

To set this up manually, go to Settings and then select the Discussions subpanel. Set your option so that an administrator has to approve comments. This is the most labor-intensive way to manage your comments but, as is the case with most things in life, a little bit of work goes a long way toward building something worthwhile.

This is the most basic part of handling comments on your WordPress site. There is much more to all of this than just requiring approval on your comments, however. Today’s web is all about users interacting with one another and there are some great strategies that you can employ to take advantage of this trend and to increase the search engine visibility of your site.

To Interact or Not?

Some blog owners choose not to participate in the comments section of their sites. Sometimes, they do so to cultivate something of a celebrity status. Being too available tends to be at cross purposes to coming off as “someone” on the web, but you may be shooting yourself in the foot with this strategy.

Interacting with your commenters allows you to develop a rapport with them and encourages them to come back. It also can have the effect of getting you word of mouth and link sharing advertising, which can both drive traffic to your site.

The more you engage with your users, the more likely they are to add more useful information to your comments section, which makes your site more interesting to the search engines overall.

There is another strategy that you can use to greatly expand upon the SEO value of a post, as well.

Personal to Public

Provided the user in question is okay with it, make sure to publish interesting comments that are relevant to a post and that are sent to you personally to your blog. Some commentators in the media have adopted this strategy and it has the effect of creating a sort of letters to the editor section. If you were around in the days of print newspapers, you’ll remember that people loved the letters to the editor section. It provides an opportunity for intelligent debate and publishing these letters can end up generating as lot of quality content for your site, for free! Just remember to let the readers know that emails and other personal forms of contact may end up being publicized on your blog to avoid anyone being angry.

WordPress has roots that run deep into the social web. Be sure you take advantage of this. Engage your audience, don’t be aloof and you’ll likely be rewarded with content that could boost your blog’s search engine visibility in meaningful ways!

About author
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging. Don’t forget to check out stunning premium wordpress themes (warning: no boring stuff)

Recently Published

bb-passport_1
»

BlackBerry Sells 200,000 Passport Smartphones in Two Days

BlackBerry’s still got some fight in it yet: The beleaguered ...

amazon
»

Flipkart, Amazon, Snapdeal Gear Up For Festive Season

If Amazon chief Jeff Bezos had wanted a ringside view of the intense ...

apple 2
»

Apple To Launch Next-generation Retina iMacs In October

Next month we could see all-new iMacs from Apple sporting OS X ...

orkut
»

Google Shuts Down Orkut After A 10-year Run

Internet search titan Google has finally downed the shutters of its ...

A photo illustration of a man silhouetted against a Nokia logo
»

Nokia Says Not Liable In Mexico Damages Ruling On Former Unit

Finland’s Nokia said on Monday the liabilities of its former ...

An eBay sign is seen at an office building in San Jose, California
»

Launching Marketplace, eBay Aims To Drive Consolidation In Russia

Internet auction site eBay intends to drive a wave of consolidation ...

The Chinese and U.S. flags fly over signs of Alibaba Group Holding Ltd hung on the facade in front of the New York Stock Exchange before the company's initial public offering (IPO) under the ticker "BABA" in New York
»

Alibaba Leads Global Equity Capital Markets Treasure Hunt

Global equity capital markets returned with a vengeance in 2014 as ...

google
»

The Google Formula For Success

Can Google’s winning ways be applied to all kinds of ...

iPhone 6 and 6C concept2 Martin Hajek 22April-578-80
»

China OKs iPhone 6 Sale After Apple Addresses Security Concerns

The iPhone 6 will be sold in China from Oct 17, after rigorous ...