The New Stuff


Update: Google’s Search Quality Team Releases 40 Changes


In an effort to become more transparent, Google released 40 changes for February.

After a slew of erratic behavior, website owners became frustrated with Google’s incessant updates that downgraded their websites and cost them money and time. Even though updates like Panda seek to provide users with a greater search experience and force website owners to create quality content, it affects some high-quality websites in the process and forces them to undergo a re-establishment process.

It’s important to note that Google is constantly updating its algorithm and last year it made many changes unbeknownst to websites. But, this year, in response to users, Google is lifting the veil to its secret lair and revealing its activity to hungry webmasters.

The February updates show some interesting changes for the future, some that will affect many websites. Use the information to improve what you can and discard whatever doesn’t fit within your business model.

After looking through the updates, I noticed a few that would be beneficial to our readers. Here are some interesting new developments:


The Link Evaluation update seems to be the topic of debate lately since Google so eloquently skirted around the issue. It mentioned a link analysis change but did not specify any details.

Here is the vague statement:

We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

Not even the best SEO experts know exactly what Google has changed which has led to some speculation…

  • Devalued page rank
  • Devalued anchor text
  • Juice from rel no follow links
  • LSI keywords devalued

Honestly, I doubt anyone will ever know for sure because there are just some things Google must keep a secret so users don’t “game” the system. However, I have seen some good suggestions on the topic, like in this article12 Google Link Analysis Changes


Google referenced a refresh to Panda…

This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

Panda 3.3 is now in session. It is not a completely new algorithm change, but a refresh. Essentially, Google runs the update again to refresh the search results.

According to Search Engine Land, this refresh took place on Feb. 28th. I saw a boost in one of my affiliate sites. Did you notice any changes?


Google is expanding the size of the image index in Universal Search.

We launched a change to expand the corpus of results for which we show images in Universal Search. This is especially helpful to give more relevant images on a larger set of searches.

With the recent surge of sites like Pinterest, images are taking on a life of their own. This change should boost websites that utilize images as part of their marketing campaigns. Optimize your images with correct file names, alt tags and captions.


Though Google introduced the freshness update late last year, it made mention of improvements.

We’ve applied new signals which help us surface fresh content in our results even more quickly than before.

With more improvements to the freshness update, Google is compelling website/blog owners to continue publishing content.

For bloggers, continue blogging as much as possible. For non-blog owners, get a blog. This is also one of my resolutions for 2012.

Local Search

Main ranking signals will now play a role in local search ranking.

This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.

I can only assume that signals like social, links and content will now be incorporated into local search. Traditional SEO has had an influence on local search in the past, but it seems like Google is stepping it up. YouTube will play a role in this as well.

Did you notice any changes as a result of these updates? What will you change for 2012?

[Credits: Site-reference]

Recently Published


Top 3 Causes of Killer Diseases

A bad diet would principally be one high in: 1. Refined sugar- this ...


Social Media Marketing Strategy 101 for Nigerian E-Commerce Companies

The e-commerce buzz in Nigeria is in full swing, and with this ...


NITDA Endorses Digital Africa for Promoting Local Technology Industry Development

local and global technology industry stakeholders are endorsing the ...


For event managers, event planners and event organizers, attracting the right audience to your corporate event is one of the most important and challenging tasks on your event checklist. Not only is this task challenging, it could also be expensive and as event managers, you may have to work with little budget for marketing your corporate event. Let’s take a look at several effective online tools you can use to attract your ideal delegate to your next corporate event. LinkedIn messages: LinkedIn is today’s biggest professional network with over 1 million Nigerian business professionals and over 300 million professionals globally. To attract your delegates using LinkedIn, you could use the InMail feature (if you are a Premium User) or the simple Message feature. The message feature allows you to send direct messages to your connections on LinkedIn. The fantastic thing about the message feature is you can filter your connections by title, company and even location, which allows you to target your delegates. Events Directory: Getting your event listed on events directories will increase your presence on search engines like Google, bing and yahoo. Certain events directories even go ahead to promote your event to their email subscribers and social media followers. Facebook Events: If you have a corporate company page on facebook, then use the facebook events feature. The events feature allows you to send invitations to your friends on facebook and create real exposure on the biggest social network today. Twitter Chats: Twitter is so effective at creating ‘’buzz’’, if you know how to use this platform. To create buzz around your event on twitter, you’ll need an official #hashtag for your corporate event. You could also enlist the help of your speakers and several industry leaders and influencers to promote your event by running tweet chats with them ahead of your event. Email: Email is the preferred communication channel for many business professionals. Sending out a periodic email newsletter with relevant information on your topic subject with a link to your online registration page will attract more delegates to your event. In order for any of these tools to be effective, you need to: Clearly define who your ideal delegate is Offer your delegates valuable information around your event topic Start promotion on time

Make no mistake – there will always be a need for the existence of ...


5 Online Tools You Can Use to Attract Delegates To Your Corporate Event

For event managers, event planners and event organizers, attracting ...

StartupOffice (1)

4 Counterintuitive Office Rules We Swear By

1. Abuse email CC   An inbox bursting at its seams is ...


Should You Trust a Site to Check If Your Gmail Password Was Leaked?

In the frenzy to figure out whether this leak was very bad news ...


Can Start up Businesses Survive Without an Online Presence?

Every new business needs to carefully consider its overall marketing ...


3 Reasons Why Stephen Keshi Needs a Technical Assistant

1. The evolving dynamics of the game Football has evolved from what ...