Twitter Expands Its Ad Program To Twelve New Countries
Twitter has added twelve new countries to its advertising network, called Twitter Ads, with most markets in Central and Eastern Europe. The new countries include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine, and Portugal.
“This brings there has been tremendous growth in this region over the last year, and Twitter Ads will now be available in 35 EMEA (Europe, Middle East, and Africa) markets through direct sales support teams and reseller partnerships,” the company said in its announcement.
Over Q2 2014, Twitter focused on the international expansion of its advertising products, making geo-targeting tools available in the UK, France, and Indonesia, among other countries, as well as launching a self-service ad platform for small- and medium-sized businesses in Spain, Israel, and South Africa.
Twitter’s push to expand its advertising network makes sense because advertising is a major source of its revenue. In Q2 2014, Twitter reported total revenue of $312 million, an increase of 124$ compared to $139 million in the same period last year. Of that amount, advertising revenue totaled $277 million, an increase of 129% year-over-year. Mobile advertising made up 81% of total advertising revenue.
Furthermore, more than two-thirds of Twitter users are located outside of the U.S., was only 33% of total revenue, which means that it still has plenty of room to grow.