Techtrust brings apple products closer to Nigerians
INDIGENOUS ICT firm, Techtrust Integrated Services Limited, has announced the arrival of various Apple products in its office for onward delivery.
According to Techtrust, these products include, Apple blog/africa-2″ title=”View all articles about africa here”>africa.com/technology-blog/ipad” title=”View all articles about ipad here”>ipad’, apple Ipod; apple imac desktops among other products.
The Managing Director, Silvanus Adesina said the firm opened shop as a retailer of fast selling ICT products, lifestyle gadgets and accessories, stressing that the vision of the firm has always been to be the preferred supplier of ICT products that facilitate efficiency in the work place as well as improve the quality of life of people.
According to him, with the rapid growth of the global ICT industry and speed with which new innovations are being churned out, Techtrust has positioned itself as a reliable link between customers and consumers alike to those new products that enhance their quality of work and lives.
Operating from within and around the popular ‘computer village’, generally referred to as the home or hub of all ICT products in the country, Adesina said Techtrust, was started with just street marts, deep market knowledge, and strategic partnerships built on trust .
Few years on, Techtrust, according Adesina said has needed to deliberately build its brand and revise its business model in the face of increasing competition from new and existing players, changing market needs, customer sophistication, and lower margins on key products.
“At the turn of the year, Techtrust went on to implement a strategy that was put on paper in 2011. It shifted allegiance to just one brand. From carrying products of major industry brands like HP, Dell, Nokia, Blackberry, HTC, Samsung, and Sony, the company is now refocused to deal in just Apple products.
“Apple computer products generally offer the best quality in Information Technology and Communications hardware and africa.com/technology-blog/operating-system” title=”View all articles about operating system here”>operating system with high performance and design excellence. Apple is ranked in the top 10 biggest brands in the world. This is why Techtrust Integrated Services is committed to selling only Apple products and accessories’, he stated.
He disclosed that Techtrust currently sells all apple products and basic accessories at its Computer Village office, with an objective over the next few years to be the biggest authorized apple value-add reseller in the country and making the Techtrust brand name synonymous with innovation, power and functionality, and digital coolness; values that apple stand for.