OPPO Launches Four Mobile Devices in Australia, Including Selfie Phone
SYDNEY — Chinese electronics manufacturer OPPO has pushed into the Western mobile phone market by launching four mobile devices in Australia on Tuesday, including a phone for taking the perfect selfie.
OPPO decided to branch into the Aussie market due to the amount of tech-savvy consumers who are passionate about the latest gadgets. The range initially includes the Find 7, N1 Mini, Find 7a and Neo 5.
Michael Tran, OPPO’s head of marketing, said the company — which in previous years had been focussed on BlueRay and DVD products — is known for pushing boundaries in the tech space. “We want to offer groundbreaking approach to mobile devices, to show high-end phones don’t have to cost a fortune,” he said at a launch event in Sydney. “We have a huge amount of devices in the pipeline.”
Tran said the competition from big players such as Apple and Samsung only drives the company to be more innovative.
Innovation is a key part of the product range, with rotating cameras, super-charge batteries, O-Touch (a rear-phone touch pad not yet available in Australia) and O-Click (a camera remote control and a phone-locator device).
This N1 Mini is for the camera geeks or selfie fans. Mashable checked it out for you.
The device brings a rotating camera to the party, with a 195-degree angle — which is aesthetically more pleasing than its end use. Its main purpose seems to be getting a better angle of yourself without moving your hand.
The camera’s functionality will save you from downloading a few apps. For any selfie obsessives, the “beautify” mode will give you a slimmer face and clearer skin. The GIF maker is perhaps the N1’s winning feature, producing animations at the click of a button. Meanwhile, its slow shutter, HDR and panorama functionality add an extra touch of coolness. The N1 has a smaller screen at 5 inches and a 1280 x 720 resolution with an HD display. It also only has 16GB of internal storage, with no expansion option as it doesn’t have a microSD slot, so you’ll have to work out where to store your amazing snaps. Its selling point is the camera and the neat extras built in.
You’ll need to cough up $539 plus GST to get your hands on this device — but you get a gadget known as the O-Click thrown in. It is a pebble-shaped camera remote that also acts as a phone finder when you lose your new device down the back of the couch.
This is OPPO’s hero model, which is in the market to compete against Samsung’s Galaxy S5 and Apple’s iPhone 5s, has a 5.5-inch screen, 2K resolution and a pixel density of 538 ppi. These impressive specs are then topped off with Gorilla Glass 3 to create a sleek-looking phone. The rapid-charge battery will take you from dead to 75% in just 30 minutes, so you can jump back on your 13-megapixel camera by Sony, and not miss a shot. The device, which runs Android 4.3 and has a storage capacity of 32GB, will sell in Australia for $719 plus GST.
With similar features to the flagship Find 7 model, this version is cheaper due to a slightly smaller battery, processor and screen resolution. Still sticking with the 5.5-inch screen, 13-megapixel camera and Gorilla Glass 3, the display quality drops to 403 ppi and the internal storage capacity slides in at 16GB. The Find 7a costs $629 plus GST.
The Neo 5 is for your mum or your kid. A cheaper, lower-end smartphone with 4G and quad-core capabilities, a simple but still sleek design and a 4.5-inch display, it offers a reasonable device for the budget conscious. The Neo 5 sells for $219 plus GST.
Whether OPPO will take on the market leaders is yet to be seen, but their product suite definitely has some devices at a price point that are worth keeping an eye on.