Nigeria’s Terragon the only locally-owned company at 2014 Mobile World Congress
Nigerian new media firm Terragon Group is set to be the only locally-owned company to exhibit at the upcoming Global Systems Mobile Association (GSMA) Mobile World Congress in Barcelona, Spain from the 24thto the 27th of February 2013. Terragon would be the only indigenously owned Nigerian company to exhibit at the conference, which attracts the biggest players in mobile telecommunications services from across the globe.
Speaking on this development, the Managing Director of Terragon Group, Elo Umeh, said: “We are excited at this milestone of not only participating in the GSMA Mobile World Congress but also confident of the global competiveness of the business we have built over the last four years. Our bouquet of services will be attractive to the international audience who are increasingly seeking innovative services, consumer insights and excellent execution, all of which we offer and have an excellent track record of service delivery within Africa. Our participation is also a reflection of the development that is coming from within the industry in Africa and the Mobile World Congress is a great opportunity to tell the story of the unprecedented growth in the Mobile industry in Africa”.
Umeh added that Terragon would be showcasing its three business units each of which focuses on different facets of the blog/africa-2″ title=”View all articles about africa here”>africa.com/technology-blog/digital” title=”View all articles about digital here”>digital and new media sphere ranging from Mobile advertising, content aggregation and distribution to africa.com/technology-blog/digital” title=”View all articles about digital here”>digital media marketing and consumer engagement.
Last year’s edition of the Mobile World Congress attracted up to 72,000 delegates from around the world. With brands like Nokia, Samsung, Etisalat, MTN among many others in attendance, this year’s edition is set to be even bigger.
Terragon Group boasts Africa’s first indigenously owned mobile advertising network Twinpine, which provides a platform for owners of mobile platforms including mobile sites, mobile apps and social networks, to make money from advertisers by serving ads on their various platforms for the African audience. Part of the exhibition from Twinpine will include a demonstration of their mobile advertising platform, which provides innovative ad sizes suited to the African market and splash screens that give advertisers more media mileage for their money.
According to Umeh, Terragon Group will also showcase its capabilities in content aggregation and distribution through its other business unit called Terragon Limited as well as competencies in digital media marketing through its digital agency, Terragon Media Services Limited.