Before we get started, let’s go back to basics. PPC (Pay-Per-Click) Google ads are found above and to the right of your search results. Written with your keywords and key phrases in mind, they are highly targeted and are only seen by people searching for your product or service. As the name suggests, you only pay when someone clicks your ad, so they can be quite...
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When it comes to the Internet, we all know that Google is the Big Boss, Google has perhaps more than any other company become “The Internet Company.” It’s grown hand in hand with the internet and its entire business model has from the start been totally focused on the internet as a delivery platform. And let’s face it, Google is a pretty interesting company....








