Social media can be referred to as mobile and web based technology which has turned communication into an interactive channel of communication. With the advancement in technology social media has changed the way organizations and individuals communicate. People can easily access information at a relatively cheaper cost by use of social media. This medium of communication is recommended as it is possible to reach a large number of people.
Various organizations have changed the way they carry out their task due to the social media which have provided an arena where ideas are exchanged based on companies products and brands. The company managers may engage in conversations by listening and providing feedback to the public. Through this the managers are able to create a good image for their company and the products that they deal with. Engage in social media conversations to market your products or when in need of passing vital message to few individuals or to the general public.
The Opportunity of Business Social Media